5 Types of Blog Posts Every Photographer Should Be Writing

5 Types of Blog Posts Every Photographer Should Be Writing

Blogging can be a game-changer for photographers! Not only does it provide a platform to showcase your work, but it also helps improve your website’s SEO, making it easier for potential clients to find you. Let’s dive into five types of blog posts that every photographer should be writing to boost engagement, connect with your audience, and help you climb the search engine rankings!

1. Client Stories and Testimonials

Why? People love stories—especially ones they can relate to. Sharing client stories is a fantastic way to showcase your work while building trust and connection with potential clients. Plus, when you include testimonials, it adds a layer of authenticity and social proof that can help persuade undecided visitors to book your services.

What to include: Highlight the client’s journey, the session details, and a few favorite images. Don’t forget to add a testimonial from the client about their experience. Mentioning the location, type of session, and any unique details can also help with SEO.

Example titles:

• “From Bump to Baby: The Johnson Family’s Newborn Photography Session”
• “Celebrating One Year: Emma’s Cake Smash Photoshoot and Her Family’s Experience”

2. Behind-the-Scenes Sneak Peeks

Why? Everyone loves a peek behind the curtain! Behind-the-scenes posts are not only fun but also build a deeper connection with your audience. These posts can demystify the photography process, showcase your personality, and highlight your professionalism.

What to include: Share photos or videos from your setup, the equipment you use, or even a time-lapse of a session. Discuss the planning that goes into a shoot, any challenges faced, and how you bring it all together. SEO tip: Include keywords related to the type of session or location to attract more search traffic.

Example titles:

• “A Day in the Life of a Family Photographer: Behind the Scenes of a Fall Mini-Session”
• “What Really Goes Into a Newborn Shoot: Behind-the-Scenes at My Studio”

3. Tips & Tricks for Clients

Why? Educational content is gold for SEO and client engagement! Creating posts that help your clients prepare for their sessions can position you as a helpful expert and build trust. Plus, this kind of content is highly shareable on social media.

What to include: Write about what to wear for different types of shoots, how to prepare kids for a photoshoot, or tips for parents on making the most of a cake smash session. Make sure to use keywords like “Sacramento family photography tips” or “newborn session preparation” to attract local searches.

Example titles:

• “What to Wear for Your Family Photoshoot: Tips for Every Season”
• “How to Prep Your Baby for a Cake Smash Photoshoot: 5 Tips for Stress-Free Fun”

4. Showcase Your Favorite Locations

Why? Location-based blog posts are fantastic for local SEO. When potential clients search for photographers in specific areas, your blog can help you rank higher in search results. It also gives your clients a taste of your favorite spots and why they might be perfect for their session.

What to include: Highlight local parks, urban spots, or even unique indoor locations that make great backdrops for photoshoots. Include lots of photos and discuss why each location is special. Don’t forget to mention specifics like the best times for lighting or how to navigate permits.

Example titles:

• “5 Best Outdoor Locations for Family Photos in Sacramento”
• “Why I Love Shooting at (Your Favorite Spot): A Photographer’s Guide to the Best Photo Locations in Yuba City”

5. Portfolio Highlights and Specialty Showcases

Why? Portfolio highlight posts allow you to feature specific types of sessions you want to book more often. Whether it’s a highlight of your best newborn sessions, family photos, or cake smash sessions, these posts can help set the tone for your brand and attract the right clients.

What to include: Curate a collection of your best work within a specific niche. Write about what makes these sessions special, your approach, and any memorable moments. Be sure to use keywords that describe the type of photography you’re showcasing.

Example titles:

• “The Best of Newborn Photography: Highlights from My Favorite Sessions”
• “Smash That Cake! A Collection of My Most Memorable Cake Smash Photoshoots”

Wrapping It Up

Blogging doesn’t have to be daunting—it’s all about sharing your passion, expertise, and connecting with your audience. Whether you’re telling client stories or offering helpful tips, each post is a chance to showcase your personality and skills. Plus, with the right keywords and engaging content, you’ll be well on your way to improving your SEO and booking more clients. Happy blogging! 📸

Tag along on Insta and be sure to check out all the educational content available.  Are you subscribed to our email list? Want to receive content in your inbox weekly with actionable tips to help empower you?!?! Click here to sign up AND get a free download with 5 Website Must-Haves for 6-Figure Photographers!