The Power of Location on Your Website | Photography Education

The Power of Location on Your Website | Photography Education

Hey there, photography pals! Ever heard the saying “A picture is worth a thousand words”? Well, get this: a tiny spot on your website could be worth a whole bunch of potential clients! Intrigued? I’ve got a little secret that could work wonders for your photography biz!

As a photographer-turned-business mentor, I’ve been around the block and picked up some cool tricks for making websites shine. But guess what? Lots of folks miss out on one vital detail that can make or break their online game. Let’s dive in, shall we?

Building a website might sometimes feel like deciphering a camera’s manual mode on day one. And sure, hiring a pro would be fantastic, but let’s be real – at the start, we’re all about being resourceful and getting our hands dirty doing some of the work on our own.

So here’s the scoop: I’m serving up some tasty, bite-sized tips to give your website the WOW factor it deserves. No confusing jargon, just simple, practical advice to make your site a user-friendly wonderland.

Now, here’s a puzzler for you: what’s the one thing that many photographers tend to forget on their homepage? Give it a guess… Okay, I’ll spill – it’s their LOCATION! Surprised? You’re not alone! This little detail often goes unnoticed, much like a stealthy photobomb at a family gathering. Seriously, you’d be surprised at how many people forget this key detail on their website.

Imagine this scene: you’re scrolling through a photographer’s website, swooning over their awesome portfolio. You’ve got your heart set on some dreamy family photos, but hold up! There’s no clue where they’re based or who they cater to. Talk about frustration!

But here’s where the magic happens – your location should be right there, front and center, no scrolling required. Just a quick glance, and bam! Clients should know you’re the go-to Family Photographer in charming Sacramento, CA.

Real talk: our attention spans are shorter than a quick snapshot during a shoot. If clients have to play detective to find key info, they might vanish quicker than a magician’s trick.

Think about it from the client’s side (pun intended!). When they’re hunting for the perfect photographer, they need to know where you’re located and who you serve. Nobody wants to fall for an amazing photog only to find out they’re miles away.

Your task for the week? Tap into your inner website whiz and head straight to your homepage. Update that all-important location and give some love to the details of your specialty and who you’re all about. Trust me, it’s like sprinkles on top of your success sundae!

So, my photography pals, let’s embark on this journey to level up your online game. Get ready to see your client list grow, as you showcase your talents in the best possible light and help your dream clients find you effortlessly. Stay tuned for more gems coming your way!

Megan is a photographer-turned-educator.  She’s here to help you unleash your creativity and unlock your full potential. Empowering photographers to cultivate their own creative path.

Tag along on Insta and be sure to check out all the educational content available.